AVENGERS ENDGAME PT.2/2: The Conclusion

So this post is going to be fairly shorter in comparison to the last one; like I'd said in the last post, this will more of (what I, in my limited knowledge, could identify these as) psychology  and not necessarily marketing and/or economics.

yep.

I guess, the largest last minute promotion that Disney did, when they had seemingly exhausted all their possible options was the one hashtag campaign that functioned on the grounds of what we theoretically study as "nudges";

Nudges are basically decoys for subjects, but tools for the people creating them. So in our case, people like you and me were the subjects, while Disney was the "people";

and what was that tool?

the hashtag

#hashtagdontspoiltheendgame

"But Mayul, how can a hashtag be a nudge?"

"Dude do you even know what a nudge is, because for all I know, you're just blabbering shit out as if you know it all but don't actually anything about it in reality"?

"Wait a minute, what is a nudge; and and, can I have a context please"?

well yes, you may :)

All right, so a nudge is basically anything that pushes you and your decision making process to a certain direction, but doesn't necessarily deprive you off the other choices.

a small example? 

the fitness bands people use these days, what is their purpose? they count your steps right? 

now, suppose I tell you if you take 10,000 steps everyday, you're 22% more likely to lose weight;

and then one day,  you're extremely tired and then check your steps, 

it shows 9,990

I think, within context, you'd be primed enough to just get up and take a couple of steps more, maybe more than the remaining 10, just to reach that 10k benchmark.

buttttttt,

did the fitness band deprive you of resting?

did it stop you from not paying attention to the 9990 figure?

NO, right?

and that, my friends, was a nudge^; that small piece of information on the step count

while it primed you to make an effort towards sacrificing your resting time, it didn't necessarily deprive you from the choice to not sacrifice your resting time.

Hoping, now you've gotten a fairly exhaustive idea about what a nudge is, this hashtag, 

#dontspoilttheendgame was used as a nudge by the Russos, the star cast and everyone else who their money at stake to which you and I were the subjects;

so, a fairly CGI-incomplete, yet plot revealing leak of the film went online about a week prior to the global release date; as much as people feared accidentally watching the spoilers, they also thought, it was a question of their moral code as to only watch the film with the natural sense of integrity as a viewer;

however, the Russos then posted a little, do good caption about not leaking the film, to "respect the efforts" of the people involved, in which they embedded the hashtag^;

this was then followed by almost every celebrity working on the film re-post the same hashtag;

and soooooooooon, all social media platforms including Instagram, Facebook, Twitters, and even Youtube started trending with the hashtag. 

People started posting their PSAs, requests, opinions, reviews, etc. and then, used the hashtag for their own posts to trend.

People who didn't even know who Iron Man was were posting lengthy texts and videos on these aforementioned platforms,

I know, I did; so did my friends; so did the many many many people like us who might have just cried like toddlers when Tony dies to the snap, or when Cap retires while handing over the shield to Sam

(it should've been Bucky, just saying)

so did that kid in Brazil who was has been a big fan of Hulk ever since the Veronica fight sequence, or that kid in the US of A who could do anything just to share a frame with Stan Lee;

I mean, c'mon, people had been mentally and emotionally invested in the Cinematic universe, young boys and girls have actually grown up to become men and women watching these films and characters; I know, I have.

Still don't get the degree? 

if you add the size of all their user base', it's almost equal to 5.3 billion, which is about 72% of the world population!

so yes, while I love the fact Disney has an influence over such a big part of the world, I guess, there's a sad thing about it too; that's too much power, just way too much.

I know, this particular post doesn't seem to make any sort of logical equation;

In fact, I don't even want it to

all I'm saying is,

while the world's fighting over things, real things that need real attention of real people;

things like climate change, poverty, starvation, lack of  education and health care, marginalization and human rights violations in the name of wars and terrorism all around the world, we've somehow made it through the reality and internalized the absurdity to have sympathy and empathy for things that don't even exist in the real life.

we have happily chosen to give in to negligence and lack of empathy and/or sympathy that we so conveniently pretend to have, which in fact, by making Disney the Disney it is today,

we actually don't in reality.

we made Endgame a 350 Crore rupees enterprise in India, but Taapsee's film on violence against the wife in Indian family system barely made 14 crores, that's not even 5% of what Endgame made

And that's TERRIBLY DISGUSTING

sure, I do upto Captain America, I guess that, within reason, does rationalize the existence of films like these,

but then what's the point, if I'm just not ready to first look upto the Rogers in the Captain and then the Captain himself?

Just like Erskine’d said in the First Avenger:

"Whatever happens tomorrow, you must promise me one thing. That you will stay who you are. Not a perfect soldier, but a good man."

I guess, all we need is to be that good man Erskine wanted Steve to be, not a perfect soldier who'd pretend or himself remain in a fool's paradise that he cares about the world,

but

just 

a 

good

man;

Comprehensive enough or not, I think I'd like to leave things here, I guess that's where 

this is Mayul signing off

;)

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